Case Study: TrustRadius achieves higher reviewer engagement and reduced incentive costs with Giftbit

How Giftbit helped a world-class review platform to reward user feedback

TrustRadius, a review platform with over 80,000 software product reviews, wanted to boost and measure user feedback by rewarding reviewers with thank‑you gift cards while keeping costs under control. They partnered with Giftbit to run an incentivized rewards program that could both raise response rates and provide visibility into program performance.

Giftbit delivered an easy-to-use gift‑card platform featuring a gift‑of‑choice option, detailed reporting, and credit back on unclaimed cards. Using Giftbit, TrustRadius saw higher-quality repeat reviews, gained insights on ROI through reporting, and captured cost savings from unredeemed offers (about 15% unclaimed in one example, yielding $1,680 credit back and an average incentive cost reduction of ~7.5%).

TrustRadius

Willow Sablick

Outreach and Email Marketing Manager