Case Study: CMEOW streamlines driver incentives and international growth with Giftbit

How CMEOW advanced their driver incentive program

CMEOW, a last-mile delivery platform with more than 200 drivers across Canada, needed a better way to manage driver incentives after struggling with a clunky, unreliable digital gift card provider. The company was looking for a simpler, more scalable way to reward, onboard, and motivate drivers as it prepared to expand internationally.

Giftbit provided CMEOW with a seamless digital rewards platform and access to gas gift cards from brands like Petro-Canada, Esso, and Mobil. With Giftbit, CMEOW streamlined workflows, improved reliability, and received strong feedback from both operations and drivers, while also earning monthly cash-back through revenue sharing. The company now plans to expand its program into the US with Giftbit and integrate via the Giftbit API for a more optimized driver experience.

CMEOW

Ivy Chen

Co-Founder, Chief Growth Officer