Case Study: Drop boosts engagement with Giftbit

Drop - Customer Case Study

Drop is a free rewards program with more than 5 million members that wanted to expand its digital gift card options to meet member demand for brands like Lyft, CVS, Walmart, and Target. To do that quickly, Drop turned to Giftbit and its gift card API, looking for a provider that could immediately add the rewards their users were asking for.

Using Giftbit’s straightforward API integration, Drop streamlined reward redemption and added popular gift card brands with same-day setup and support. The results were strong: Drop increased its reward offering by 30% and recorded more than 22,000 redemptions in the same year, with 98% of redeemed gift cards used in the same quarter.

Drop

Vanessa Perieira

Client Success Manager