Case Study: Intel boosts Music Experiment engagement with Giant Step Marketing

Intel drives 750 million social impressions with Giant Step

Intel, a technology company, sought to expand its "Music Experiment" platform to engage young music fans and elevate its partnerships with MTV and Sony for the Sony VAIO tablet line. The challenge was to create a larger and more impactful second season of this integrated marketing program. Intel enlisted the marketing vendor Giant Step to achieve this.

Giant Step planned and produced a series of secret themed events across the U.S., creating a gamified experience for fans to win access to concerts featuring major artists. The solution included integrated promotions, social media campaigns, and live streaming. As a result, the campaign generated 750 million social media impressions, 350 million media impressions, and attracted 20,000 new users. Giant Step's work was recognized with a Clio Award for this successful integrated campaign.

Intel