Case Study: Orient Watch achieves 137% YoY revenue growth with Giant Propeller

Orient Watch grows revenue 137% with Giant Propeller

Orient Watch, a Japanese watchmaker, faced significant challenges in establishing a direct-to-consumer ecommerce presence in the US. They lacked marketing expertise, had a dysfunctional website, no brand identity, and an ineffective email strategy. They partnered with the marketing agency Giant Propeller to orchestrate a complete DTC transformation.

Giant Propeller implemented a holistic marketing program that included a full brand repositioning, a website redesign on Shopify, a new email strategy, social media management, and extensive paid media campaigns. The results were dramatic, including a 137% year-over-year revenue growth, a 2.7x ROI, and a 275% increase in email revenue. Giant Propeller's solution successfully transformed Orient Watch into a leading North American DTC brand.

Orient Watch