Case Study: Face Halo achieves 173% annual site sales growth with Giant Propeller

Face Halo sells 3,500+ units in 1 week with Giant Propeller

Face Halo, an Australian DTC beauty brand, partnered with Giant Propeller to overcome significant barriers to entering the competitive US market. Their challenges included a complete lack of US brand awareness, inaccurate performance tracking, a stale content library, and negative social commentary questioning the efficacy of their reusable makeup remover pads.

Giant Propeller implemented a holistic strategy that included a full brand audit, fresh photo and video production, and a comprehensive paid media and influencer campaign. The vendor also established proper tracking and built a new email marketing program from the ground up. This approach generated immense success, including selling over 3,500 units of a limited edition product in one week with minimal ad spend. Giant Propeller delivered a 173% increase in annual site sales and maintained a 3.2 blended ROAS throughout the first year.

Face Halo