Case Study: Energy Muse achieves 400% more conversions with Giant Propeller

Energy Muse boosts website conversions 400% in 11 months with Giant Propeller

Energy Muse, an online holistic wellness and jewelry retailer, faced significant business challenges despite strong organic web traffic. Their website had poor user experience and unclear messaging, resulting in a conversion rate of just 0.2%. They lacked a cohesive brand identity and holistic marketing strategy, leading to lost sales opportunities. They partnered with the agency Giant Propeller for a comprehensive rebrand and digital strategy overhaul.

Giant Propeller implemented a full-scale solution starting with a brand audit and strategy, followed by a complete website redesign with improved UX and clear messaging. They developed custom interactive tools like a crystal survey and an AI crystal identifier, launched organic social and email marketing campaigns, and introduced a loyalty program and subscription service. As a result, Giant Propeller helped Energy Muse achieve a 400% increase in website conversions, a 5x increase in blended ROAS, and gained 88,000 loyalty program enrollments, alongside substantial growth in email subscribers and social media followers.

Energy Muse