Case Study: Casterbridge Wealth achieves a clearer, more human brand and website with Giant Peach

Casterbridge Wealth builds a clearer website with Giant Peach

Casterbridge Wealth, a wealth management firm, sought to challenge the opaque norms of the finance industry with a rebrand that reflected its modern, people-first values. They partnered with the vendor Giant Peach for a comprehensive brand and digital overhaul to build a brand defined by empathy and transparency.

Giant Peach delivered a complete rebrand, developing a new visual identity with a bespoke wordmark, an optimistic color palette, and a system of illustrative building blocks. They also designed and built a new, intuitive WordPress website that put the firm's team front and center with new photography and video. The solution positioned Casterbridge Wealth as a trustworthy, approachable leader in its field, providing them with a flexible brand system and a digital home ready for the future.

Casterbridge Wealth