Case Study: Whitecliffe boosts student engagement with a new website from Ghost Street

Whitecliffe earns Gold and drives 297,000 visitors with Ghost Street

Ghost Street partnered with Whitecliffe, a tertiary art and design school, following its merger with two other institutions. The challenge was to develop a new brand and a bold, engaging website that would help potential students easily navigate career pathways and digest content, while also providing administrators with the ability to update the site.

The solution involved Ghost Street developing an award-winning website with an interactive interface and bold colors to create an inspiring user experience, alongside a CMS for easy content management. The results were highly successful, earning a Gold Best Award in 2020. The new site significantly increased traffic, attracting over 297,000 visitors and 752,000 page views, and helped Whitecliffe capture more mindshare in the creative student market. Ghost Street continues to provide ongoing support.

Whitecliffe