Case Study: Rebecca Minkoff achieves higher customer retention with Ghost Retail's shoppable video solution

Rebecca Minkoff - Customer Case Study

Rebecca Minkoff, the fashion brand known for luxury handbags and accessories, wanted to make browsing more interactive and shorten the path from discovery to purchase. To address this, Rebecca Minkoff worked with Ghost Retail to integrate shoppable videos into its e-commerce site so customers can click products in a video and buy them instantly.

Ghost Retail implemented its shoppable video solution on Rebecca Minkoff’s site, enabling clickable product tags inside lifestyle videos and a seamless checkout flow. The rollout boosted on-page engagement and click-to-purchase activity and helped improve customer retention by turning inspiration-driven browsing into measurable sales — all driven by Ghost Retail’s shoppable video technology.

Rebecca Minkoff