Case Study: L'Oréal Paris achieves increased customer engagement and retention with Ghost Retail's shoppable video solution

L'Oreal - Customer Case Study

L'Oréal partnered with Ghost Retail to tackle the challenge of turning inspiration into immediate sales and deeper customer engagement. Using Ghost Retail's interactive video solution, L'Oréal produced the "Beauty Squad" shoppable video campaign to let viewers explore looks and click directly on featured products.

Ghost Retail implemented clickable, influencer-led videos that linked each product to L'Oréal’s e‑commerce site, creating an immersive, informative shopping experience. The campaign drove higher engagement, longer viewing times, increased click-to-purchase conversions and improved customer retention, helping L'Oréal reinforce its leadership in beauty and skincare.

L'Oréal