Case Study: LG achieves increased engagement and conversions with Ghost Retail's shoppable video

LG - Customer Case Study

LG partnered with Ghost Retail to promote its latest TVs and appliances. Facing the challenge of showcasing product features while driving online conversions, LG used Ghost Retail’s shoppable video solution so viewers could watch products in use, learn benefits, and add items to their cart without leaving the video.

Ghost Retail produced immersive shoppable videos that built excitement and showcased unique capabilities, generating buzz and drawing a large audience of tech enthusiasts. The campaign delivered measurable uplifts in engagement, add-to-cart actions and conversions, helping LG increase customer interaction and simplify the path to purchase.

LG