Case Study: SG Fleet becomes a trusted mobility partner with GHO Sydney

SG Fleet aligns on a shared vision in weeks with GHO Sydney

GHO Sydney partnered with SG Fleet, a provider of fleet management and novated leasing solutions. The company operated in a slow-moving, price-driven industry where its digital experiences lagged behind customer expectations. SG Fleet recognized the need to evolve as digital-first disruptors began building stronger relationships with customers through smarter tools and connected mobility experiences.

GHO Sydney implemented a solution through a series of strategic CoLab sprints that brought together SG Fleet's stakeholders to align on a shared vision and roadmap. This involved mapping, designing, and testing a scalable end-to-end customer experience. The approach treated design as a strategic framework, underpinned by a flexible design system. As a result, GHO Sydney helped shape the future direction of SG Fleet's mobility offering, leading to the successful launch of the 'MySG' platform and providing the strategic foundation for the company's ongoing business transformation.

SG Fleet