Case Study: Scape achieves a 195% increase in daily users with GHO Sydney

Scape boosts daily users 195% with GHO Sydney

The customer, Scape, Australia's largest purpose-built student accommodation provider, faced a severe decline in occupancy rates, which fell to 8% post-pandemic. They needed to rapidly reengage with students and drive bookings to fill 15,000 beds. To address this challenge, Scape engaged the vendor GHO Sydney to transform their digital experience from a transactional platform into a compelling, conversion-focused website.

GHO Sydney reimagined Scape's website and booking platform by evolving the branding, UI/UX design, and technical development, informed by extensive user research. The solution was designed to stand out in a homogenous market and simplify the booking process for a diverse audience. As a result, GHO Sydney delivered a massive uplift for Scape, with a 195% increase in daily users to the site since launch.

Scape