Case Study: PepsiCo achieves 3x conversion growth in small retail with GhFly

PepsiCo triplica conversão no pequeno varejo com GhFly

PepsiCo faced the challenge of digitalizing the small retail channel, which was historically analog. More than just creating a digital presence, they needed to transform this channel into a real growth lever by connecting customer engagement with commercial results at scale. The vendor GhFly partnered with them on this initiative.

GhFly's solution involved building a solid data foundation and integrating strategy, data, and operations. This included mapping the customer journey, personalized communication via WhatsApp, and implementing a CRM and loyalty program to drive behavior change. The results were significant: PepsiCo doubled its number of campaigns and tripled its conversion rate, while directly engaging 200,000 customers. GhFly established a new standard for relationship between industry and retail, driven by a structured and integrated operation.

PepsiCo