Case Study: MAPFRE achieves faster agricultural claims processing with GFT's AI automation

MAPFRE automates agricultural claims with GFT and scales 200 RPA modules

MAPFRE, a multinational insurance company, sought to reduce operational complexity and improve the customer experience for rural producers filing agricultural claims. Partnering with vendor GFT, they aimed to streamline communication and create a more fluid, digital, and omnichannel journey while establishing a solid governance foundation for scaling automation and AI initiatives.

GFT implemented a solution integrating WhatsApp, a chatbot, Microsoft Power Platform, and UiPath automations to create an end-to-end digital claims process. This initiative automated steps, eliminated manual interactions, and resulted in more efficient processing, greater agility, reduced response times, and a simpler customer journey. The solution provided MAPFRE with a scalable infrastructure and robust governance for future innovation.

MAPFRE