Case Study: MAPFRE streamlines agricultural insurance claims with GFT Technologies

MAPFRE streamlines agricultural claims with GFT and scales 200 RPA modules

MAPFRE, a multinational insurance company, sought to reduce operational complexity and improve the customer experience for rural producers filing agricultural claims. Partnering with vendor GFT Technologies, they aimed to eliminate bureaucratic bottlenecks and create a more fluid, digital, and omnichannel process, requiring a solid governance foundation to scale their automation and AI initiatives sustainably.

GFT Technologies implemented a solution integrating WhatsApp, a chatbot, Microsoft Power Platform, and UiPath automations. This allowed farmers to open claims directly via WhatsApp, with data then processed automatically by GFT's RPA Center of Excellence. The project resulted in more efficient claims processing, greater agility, a simpler digital journey for customers, and a scalable infrastructure with robust governance. This transformation led to increased customer satisfaction, improved operational excellence, and significant gains in productivity.

MAPFRE