Case Study: National Day Heartlands Celebration achieves cashless, paperless eCoupon sales and increased engagement with GEVME

Cashless Token System for National Day Heartlands Celebration 2019

GEVME delivered a cashless token system for the National Day Heartlands Celebration 2019, a one‑day carnival across five sites in Singapore. The organiser needed to replace paper coupons that caused lost/damaged tickets and long queues (event expected ~40,000 attendees), offer both online and walk‑in cash purchase options, and boost traffic to under‑visited educational booths with an 8‑stamp lucky‑draw incentive.

GEVME responded with an integrated platform: myXP (mobile/web) for purchasing and topping up eCoupons, POS stations for cash top‑ups, a vendor scanner app to redeem tokens and record engagements, and a real‑time organiser dashboard. The deployment created a paperless, faster purchasing and redemption flow, digital transaction records for immediate reconciliation, reduced queueing at ticketing counters, and a gamified engagement mechanism that encouraged booth visits.

National Day Heartlands Celebration