Case Study: L.L.Bean boosts store communication and frontline engagement with Zipline

How L.L.Bean Brings Brand Vision and Team Engagement to Life With Zipline

L.L.Bean, the iconic American outdoor retailer, needed a better way to communicate with stores, align teams on daily priorities, and engage frontline employees beyond a basic messaging or task tool. The company wanted a solution that could connect store teams to brand purpose, culture, and execution while keeping both full-time and part-time employees informed and empowered. It turned to Zipline and its all-in-one store operations platform.

With Zipline, L.L.Bean streamlined communications, centralized tasks and resources, and made it easier for leadership to maintain execution across stores. The result was stronger frontline engagement, clearer in-store direction, and measurable time savings that the team could redirect toward serving customers. L.L.Bean also reported higher readership and execution, with Zipline helping drive more informed teams and improved customer experience.

L.L.Bean

Justina Griffin

Manager of Store Operations