Case Study: Fjällräven improves HQ-store communication and employee engagement with Zipline

Fjällräven opens 34 stores and boosts HQ-store alignment with Zipline

Fjällräven, an outdoor clothing and equipment company, faced challenges in communication and alignment between its North American headquarters and its fleet of retail stores. The gaps in their processes led to frustration among store managers who were often surprised by new tasks and campaigns. To address this, they turned to the vendor Zipline for its retail communication and execution platform.

By implementing Zipline, Fjällräven created a single, digital hub for all messages and tasks, which improved clarity and accountability. The solution empowered employees, strengthened company culture, and was crucial for maintaining operations during the COVID-19 pandemic, even allowing them to open a new store remotely. A key measurable result was significantly lower employee turnover. Zipline enabled the company to ensure its headquarters and stores were fully aligned and working together effectively.

Fjällräven