Case Study: Saxo Bank achieves a more responsive investment platform with GetWhy

How Saxo Bank’s Customer-Centricity Led Digital Innovation in Private Investing

Saxo Bank, a prominent online trading and investment platform, faced the challenge of needing to continuously optimize its core offering to exceed market expectations for customer experience. To understand user satisfaction and guide development, they partnered with GetWhy to gain deep customer insights into their existing platform.

Using the GetWhy platform to run iterative tests with investors, the solution provided easy-to-access insights that sped up development and optimized new functionality. As a result, Saxo Bank launched one of the most responsive platforms on the market. This customer-centric approach had a significant impact, leading the bank to win the 2019 Active Trader Award for Best Platform.

Saxo

Martin Christiansen

Head of Platform