Case Study: Novozymes builds a human-centric health brand with GetWhy

How Novozymes Leveraged Customer Insights to Create a Human-Centric Health Brand

Novozymes, a global biotechnology company, faced the challenge of entering the competitive human health market where it was an unknown entity. To create a relevant new health brand, they needed deep consumer insights to understand modern health needs and perceptions. They partnered with the vendor GetWhy to conduct a brand perception study.

GetWhy provided the insights that enabled Novozymes to pivot its strategy and create the human-centric OneHealth brand. This solution, which prioritized empathy and customer understanding, resulted in the successful "One-in-a-trillion" brand identity. The validated approach helped Novozymes OneHealth grow from a team of six to hundreds of employees and deliver breakthrough innovations that resonated with customers.

Novozymes

Ulrich Irgens

General Manager