Case Study: EPOS validates its global gaming brand strategy with GetWhy

How EPOS Validated Its Brand Strategy for Global Success

EPOS, a provider of high-end audio solutions for professionals and gamers, faced the challenge of validating its new and expensive global branding campaign. The company needed to ensure customers worldwide understood its premium positioning in a saturated market. To check the pulse of its brand awareness, epos engaged the research firm GetWhy.

GetWhy conducted custom research by recruiting and interviewing over 80 participants from epos's key markets. The vendor analyzed the feedback and provided actionable recommendations. The results showed the branding was successfully establishing epos as a premium brand, but also revealed a need for clearer communication about its relationship with Sennheiser. Acting on GetWhy's insights, epos refined its strategy, sponsored major gaming events, and strengthened its autonomous brand image, leading to a growing and loyal fan base.

EPOS