Case Study: Alm. Brand increases newsletter subscribers by 20% with GetWhy

How Alm. Brand Increased Newsletter Subscribers by 20%

Alm. Brand, a B2C insurance company, faced the challenge of ensuring its customer communications were relevant and readworthy. They needed to understand what content their target audience valued to craft a compelling newsletter series. To achieve this, they partnered with GetWhy, which utilized its 'Newsletter' study from its insights marketplace.

GetWhy conducted filmed interviews with a mix of existing and potential customers to gather qualitative data. This analysis provided Alm. Brand with actionable insights and optimization points. By implementing these customer-backed suggestions, the insurance company immediately increased its newsletter subscribers through referrals by 20%.

Alm. Brand