Case Study: a global fast-food chain boosts local product naming success with GetWhy

Global Fast Food Chain - Customer Case Study

a global fast food chain faced the challenge of selecting a name for a new product launching in Denmark that would resonate with local customers and drive sales. They partnered with the vendor GetWhy to utilize their AI-powered consumer insights platform to test various potential names in Danish and English.

GetWhy implemented a name test study to gather immediate impressions and the reasoning behind customer preferences. The results quickly identified a frontrunner name with strong brand association and revealed crucial insights about negative translations and consumer confusion with blended language names. This entire process was completed in one working day. The chosen name significantly contributed to the product becoming a popular item in the Danish market, and the exercise underscored the importance of brand consistency.