Case Study: Circle K cuts decision time and improves app navigation with GetWhy prototype user testing

Circle K’s Prototype User Testing of Its App

Circle K, a global chain of convenience stores, faced a challenge in validating a major app revamp. The company needed to ensure its new prototype offered optimal navigation and clear communication for its loyalty program before launch, and partnered with GetWhy for a prototype user testing study to gain these insights.

GetWhy implemented its Prototype User Testing solution to conduct unbiased interviews with users and non-users. The results confirmed customer confusion around the new loyalty program and provided actionable feedback on app features and personalization. This customer validation enabled Circle K to cut its decision time by 50%, streamline development, and successfully roll out an app with enhanced navigation and customer value.

Circle K