Case Study: Red Rooster achieves 42% faster deliveries and improved efficiency with GetSwift

Red Rooster adds real-time everything, delivers with speed

Red Rooster, one of Australia’s largest fast-food chains, began offering home delivery in 2015 but by 2017 found its home-grown dispatch system left it “flying blind”: no driver location, poor KPI tracking, and little customer data. To roll out a modern delivery platform across 200+ restaurants and turn driver and customer data into actionable results, Red Rooster hired GetSwift to lead the transformation.

GetSwift implemented a hands-off, real-time delivery system featuring geofencing, automated routing, consolidated delivery zones, centralized reporting, and automated SMS customer feedback (about 2,000 responses per week). Between Summer 2017 and Summer 2018 Red Rooster’s average delivery time fell from over 45 minutes to roughly 26 minutes (a 42% decrease), orders delivered under 30 minutes rose from ~50% to 70%, and distance per order dropped from 5 km to just over 3 km (33% decrease). The GetSwift solution also drove higher order frequency, repeat customers, revenue growth, and helped Red Rooster expand to 300+ restaurants to become the #1 self-delivery fast-food company in Australia outside of pizza.

Red Rooster

Shannon Toms

National Operations and Delivery Manager