Case Study: Splunk attributes over 15% of pipeline to GetRev.AI’s aiCP

Splunk grows pipeline by 15% with Rev

Splunk, working with GetRev.AI, was struggling to attract relevant prospects after acquiring a DevOps company, even though it had an ABM approach and an initial seed list. The team needed a better way to focus marketing on the right accounts and improve targeting for DevOps buyers.

GetRev.AI helped Splunk create an artificial intelligence customer profile (aiCP) using data from 24,000 prospects, intent data, and a DevOps-specific list. The solution identified high-quality prospects, exposed misalignments with intent data, and has since driven over 15% of Splunk’s pipeline, with plans to use it in future campaigns.

Splunk

Joe Paone

Sr Director, Worldwide Commercial Marketing