Case Study: The Great Orchestra of Christmas Charity achieves stronger audience engagement with GetResponse

Utilizing tools for online marketing communication to get closer to people

The Great Orchestra of Christmas Charity (WOŚP), a philanthropic foundation focused on health care and helping ill children, needed a better way to stay close to supporters and manage more personalized communication. When the Poland Rock festival became a ticketed event in 2021, WOŚP also needed a tool to send tickets, instructions, and other timely updates, so it turned to GetResponse.

Using GetResponse, WOŚP created landing pages, newsletters, surveys, webinars, and segmented email campaigns for volunteers, staff, press, donors, and music fans. The results included a contact form built in just 3 minutes, faster campaign preparation thanks to easy-to-use templates, and strong engagement that remained high even after the festival, showing GetResponse helped WOŚP maintain lasting audience relationships.

The Great Orchestra of Christmas Charity

Anna Sobieraj

Digital Marketing and Social Media Specialist