Case Study: Thirsty Swagman achieves double open rates and 50% mobile opens with GetResponse

Thirsty Swagman - Customer Case Study

Thirsty Swagman, founded by Kenneth Hart in 2007, offers party-focused travel tours worldwide. The company needed a way to send mobile-responsive emails and autoresponders from anywhere, segment its list for targeted campaigns, and automate marketing while Kenneth was frequently on the road.

After a 30-day trial Kenneth adopted GetResponse, using responsive templates, autoresponders, automation workflows, landing pages and advanced segmentation. Results included a big reduction in time spent creating newsletters, overall open rates around 15–20% (more than double the travel industry average), click-throughs up roughly 50%, and mobile opens rising from near zero to about half of all opens — plus 24/7 live chat support and fast, IT-free landing page creation.

Thirsty Swagman

Kenneth Hart

Founder