Case Study: GiftBasketBusiness.com achieves 62% open rates and 52% revenue growth with GetResponse

Shirley saw her open rates soar to 62% among the highest open rates in her niche

GiftBasketBusiness.com, run by Shirley George Frazier, helps retailers start and grow gift-basket businesses. Shirley needed an easy-to-use email marketing solution—previous platforms were confusing and time-consuming, making it hard to create sales letters, newsletters and capture leads efficiently.

In 2010 she switched to GetResponse, using its email creator, autoresponders, web forms and membership integrations, backed by responsive customer support. The result: open rates rose to 62%, click‑throughs to 32%, revenues increased about 52%, and list engagement and growth improved while Shirley saved significant time on marketing.

GiftBasketBusiness.com

Shirley George Frazier

GiftBasketBusiness.com