Case Study: The Photo Review achieves stronger subscriber growth and event engagement with GetResponse

Modern communication for a historic photography publication

The Photo Review, the second oldest photography publication in the United States, faced growing digital marketing challenges as it moved from print to email, including manual newsletter distribution, email list management, subscriber growth, and connecting online readers to physical events. In 2016, The Photo Review turned to GetResponse to help streamline these processes and support its newsletter and audience outreach.

GetResponse helped The Photo Review transform its labor-intensive newsletter workflow into an efficient digital process. As a result, The Photo Review grew its email list to over 1,000 paying subscribers and saw more participation in photography competitions, increased bidding in auctions, and higher event attendance.

The Photo Review

Stephen Perloff

Editor