Case Study: G2A.COM boosts open rates to 30.42% and cuts costs threefold with GetResponse

Improves Open Rates from 9.05% to 30.42% with GetResponse

G2A, a fast-growing global online gaming platform with about 750 employees, needed to deliver the right content to gamers worldwide while optimizing message timing and cutting marketing costs — all with a very small team (just two specialists handling strategy, execution, reporting and regional support).

By switching to GetResponse’s single, user-friendly platform and using country segmentation, personalization and the “Perfect Timing” delivery feature, G2A increased open rates from 9.05% to 30.42%, lifted CTR from 1.51% to 4.9%, and reduced costs threefold (≈‑67%), improving campaign delivery and allowing the team to focus on growth.

G2A.COM

Michal Werynski

Email Marketing Specialists