Case Study: UNESCO achieves higher engagement and expanded public outreach with GetResponse

How UNESCO makes a global impact, with the GetResponse non-profit program

UNESCO’s Bangkok office needed a better way to communicate its Education 2030 Agenda across the vast, diverse Asia‑Pacific region—reaching the general public, policy‑makers, teachers and students with tailored, engaging content. The challenge was delivering a consistent, accessible message that worked across many audiences and devices.

Using GetResponse’s non‑profit program, UNESCO Bangkok adopted drag‑and‑drop email design, responsive templates, automated distribution, advanced segmentation and analytics to tailor campaigns and track engagement. The result: an average open rate of 27.05% and a click‑through rate of 7.16%, well above regional averages (22.11% and 3.2%); non‑profits also benefit from a 50% lifetime discount.

UNESCO

Akané Nozaki

Public Information Officer