Case Study: University of Dubai achieves 44.96% open rate and 17.83% click-through rate with GetResponse

How the University of Dubai set its online communications strategy with GetResponse

The University of Dubai, which attracts students and faculty worldwide across business, law, engineering and IT programs, needed a better way to attract prospective students and maintain effective communication with current students and academics after relying on mass emails. The marketing team sought an all‑in‑one platform tailored to the university’s needs for lead capture and targeted outreach.

By implementing GetResponse forms, email marketing and marketing automation, the university captured prospect preferences, automated personalized workflows, and tagged contacts for precise segmentation and follow‑up. The approach increased engagement—achieving a 44.96% unique open rate and a 17.83% click‑through rate—while responsive templates, an easy editor and 24/7 support streamlined campaign creation and management.

University of Dubai

Haitham Almaaini

Head of Graduate Recruitment