Case Study: Submission Technology achieves top email performance and 99.2% deliverability with GetResponse

How Submission Technology’s Agile Email Marketing Team Runs

Submission Technology is an email marketing agency for 300+ advertisers, delivering over 2.5 million leads a month across the UK, Australia and the US. Their challenge was to deliver highly personalized, relevant emails where tiny details can make a big difference — increasing subscriber engagement, protecting IP reputation and building a data-driven culture for continuous learning.

They implemented API-driven advanced segmentation, regular A/B testing and analytics to target the most engaged users and iterate on winners. Segmented campaigns on sites like ProductTestingUSA produced open rates of ~24–28% and CTRs of ~6–7%, A/B tests reached a 31.1% open rate and 5.3% CTR, and overall they maintain a 99.2% deliverability rate while consistently outperforming industry benchmarks.

Submission Technology

Gemma Seager

Team Leader, Email & Push Notifications