Case Study: Shel Horowitz achieves streamlined email automation and greater impact with GetResponse

How Shel Horowitz transformed his business to transform the world

Shel Horowitz is an award‑winning author, international speaker and ethical marketing consultant who uses business to drive social and environmental change. He needed a simple, affordable way to manage newsletters and subscriber lists that had become time‑consuming when handled manually, while maintaining regular engagement with his audience.

He switched to GetResponse, having his virtual assistant use templates and automation to create, queue and send a monthly e‑newsletter, which eliminated tedious admin and proved more cost‑effective than higher‑end software. Automation freed him to focus on billable work, marketing and travel, improving his work–life balance while sustaining audience engagement and business growth.

Shel Horowitz

Shel Horowitz

Shel Horowitz