Case Study: Responde Aí by Driven boosts email automation and campaign performance with GetResponse

How Responde Aí by Driven uses automation to improve online marketing performance and increase sales

Responde Aí by Driven, Brazil’s largest online learning platform for engineering and exact sciences, needed a faster, more efficient way to manage student communications and improve conversion on its subscription plans. Using GetResponse, the team wanted to automate marketing emails, segment contacts, and better track engagement across its large student base.

GetResponse implemented automation workflows, tagging and segmentation, newsletter scheduling, contact scoring, landing page A/B testing, and detailed sending statistics. The results included a financial return of a few thousand reais within days from an abandoned-sales-page automation, faster email production, easier list management, and significantly quicker contact uploads compared with a previous provider.

Responde Aí by Driven

Thiago Osório

Performance Lead