Case Study: POLAM Federal Credit Union builds stronger community engagement with GetResponse

How POLAM uses GetResponse to build cultural connection and community

POLAM Federal Credit Union, founded by Polish immigrants and serving a dispersed Polish-American community, needed a simple and affordable way to stay connected with members across time zones while sharing both banking updates and community news. With a tiny marketing budget and no dedicated team, President Jennifer Audette turned to GetResponse to manage communications more efficiently.

GetResponse helped POLAM send culturally relevant email newsletters, use perfect timing to reach members wherever they are, and communicate quickly in emergencies. The results included stronger member engagement, lower outsourcing costs by handling more design and messaging in-house, and scalable communications that reach members in the U.S. and Poland.

POLAM Federal Credit Union

Jennifer Audette

President