Case Study: Only In Your State achieves 50.55% average open rate and up to 2,500 new subscribers daily with GetResponse

How Only In Your State Gets an Average 50.55% Unique Open Rate And up to 2500 new subscribers every day

Only In Your State is a U.S. travel-content publisher with over 8 million Facebook fans that publishes about 75 new articles daily and sends a weekday newsletter to 335,000 contacts. Their challenge was turning a huge social audience into email subscribers, improving deliverability and engagement, and driving more traffic to OnlyInYourState.com.

They adopted GetResponse — using a dedicated IP with a warm-up process, state-by-state marketing automation (50 active workflows), and a flexible API integrated into their custom backend. The results: up to 2,500 new subscribers daily, an average 50.55% unique open rate (CTR ~10–15%), 99% deliverability with a 0.06% bounce rate, and steady week‑on‑week traffic growth.

Only In Your State

Brian Warner

Only In Your State