Case Study: Omniconvert achieves 52.6% higher open rates and 3% more sign-ups with GetResponse

How Omniconvert Created a Successful Lead Nurturing Campaign with GetResponse

Omniconvert, a conversion optimization company that helps ecommerce businesses boost conversions and revenue, needed an effective lead nurturing program to better nurture customers and improve lead quality coming into their funnel.

Using GetResponse forms, landing pages, integrations, marketing automation and custom lead scoring, they segmented lists, automated nurturing workflows and delivered targeted content based on behavior. This re-engaged dormant subscribers, accelerated the buyer’s journey and produced a 52.6% increase in open rates and a 3% increase in sign-ups.

Omniconvert

Ioana Lupec

Project Manager