Case Study: Mobile Fun boosts email marketing performance with GetResponse

How Mobile Fun automates processes, segments contact lists, and runs A/B tests to deliver targeted newsletters to their audience around the world

Mobile Fun, the UK’s leading online mobile accessories retailer, needed to move away from a previous email tool and find a platform that could better support automation, segmentation, and testing. The company chose GetResponse to help manage its email marketing more effectively and to improve visibility into what was driving sales and revenue.

Using GetResponse, Mobile Fun automated its welcome and engagement programs, segmented its contact list, and created targeted newsletters with drag-and-drop design tools for A/B testing. With GetResponse, the team runs around 20 split tests at a time and tracks how changes in colors, images, and CTAs affect KPIs, helping them save time, improve engagement, and increase revenue through more data-driven campaigns.

Mobile Fun

Matt Page

Email Marketing Executive