Case Study: Vintage Race Car Sales achieves rapid growth and market dominance with GetResponse

How Kim Baker revved up his vintage car business – and an industry

Vintage Race Car Sales, led by Corvette racer Kim Baker, turned the niche market for vintage race cars upside down by moving away from slow, expensive print advertising. Facing an industry that waited up to 60 days for magazine placements and operating with just two staff, the company needed a faster, more efficient way to reach buyers and grow its business.

After a brief trial with another provider, Kim switched to GetResponse to run targeted email campaigns and automate the website. The result: professional newsletters in minutes, faster audience targeting, a growing email list and customer base, and the market leadership Vintage Race Car Sales enjoys today—while saving time so Kim can focus on sourcing the next great sports car.

Vintage Race Car Sales

Kim Baker

Owner