Case Study: The Interior Edge achieves a balanced life and booming business with GetResponse

How Joanne and Donna Riley designed a balanced life and booming business

The Interior Edge, a luxury interior design studio founded and run by sisters Joanne and Donna Riley, needed a way to maintain high‑end client communication without letting marketing eat into the creative work-life balance. With demanding, variable hours and exacting standards for presentation, they faced the twin challenges of creating polished, on-brand emails and reducing the time and technical know‑how required to manage marketing.

GetResponse provided drag‑and‑drop email design, industry templates, and 24/7 support that let the team craft designer-quality campaigns quickly. The results speak for themselves: a 54% average open rate, 6% CTR, and 20–50 responses per send that frequently convert into appointments and projects — freeing Joanne and Donna to grow the business while reclaiming time for meditation, exercise, and family.

The Interior Edge

Joanne Riley

The Interior Edge