Case Study: Finer Touch Entertainment achieves streamlined marketing and more time for events with GetResponse

How Harold Johnson mixes music, marketing, and making an impact

Finer Touch Entertainment, led by owner Harold Johnson, is a New York–based production company that provides DJs, live music, and event production for weddings and high-profile clients. After two decades of running most operations himself, Harold needed simple, reliable marketing tools to streamline campaign management and reclaim time for events.

GetResponse became his marketing hub, offering email autoresponders, landing pages, CRM and social-ad integration, plus 24/7 live chat, so he can "set and forget" campaigns. The platform expanded his capabilities, saved him time, and now sits at the heart of his marketing strategy—letting Harold focus on delivering memorable, high-profile events.

Finer Touch Entertainment

Harold Johnson

Owner