Case Study: Wonego achieves 5,000 new subscribers and up to 70% open rates with GetResponse

How flatshare matchmaker scored 5000 new subscribers

Wonego is a London-based online flatmate matching platform that uses a proprietary algorithm to help people find the right flatshare. Facing the twin challenges of lead generation and community building, the team chose GetResponse for its ease of use, strong support and advanced features to scale signups and engagement.

By focusing on signup conversion and using GetResponse forms, segmented lists (nationality, address, DOB) and personalized emails (welcome, match confirmations, latest listings), Wonego ran continual A/B tests to refine subject lines and messaging. The campaign delivered 5,000 new subscribers and an average open rate of about 30.7% — with top newsletters hitting as high as 70% — and the team continues to optimize for higher engagement.

Wonego

Stephan Gasteyger

Co-Founder