Case Study: Würth MODYF boosts sales and customer engagement with GetResponse

How did Würth MODYF achieve a 72% increase in turnover in their ecommerce campaign

Würth MODYF, a leading workwear ecommerce brand operating across Europe, turned to GetResponse MAX to improve customer retention and engagement, optimize promotional campaigns, increase sales, and better segment its customer database for targeted marketing. The company used GetResponse’s email and marketing automation tools to support newsletter signups, lead nurturing, personalized offers, and abandoned cart recovery.

GetResponse MAX helped Würth MODYF implement advanced automation, segmentation, and real-time database updates to deliver timely, relevant campaigns, including seasonal discounts and destocking promotions. The results were strong: one campaign during school holidays drove 30% more site visits, 46% more orders, a 72% increase in turnover, and a 68% conversion rate, while promotional emails achieved a 61% open rate and abandoned cart emails reached a 59% open rate and 11% click rate.

Würth MODYF

Steve Forrer

Ecommerce Manager