Case Study: Curtiss-Wright EST Group achieves a 58% open rate and 25,000 subscribers with GetResponse

How Curtiss-Wright EST Group scored a 58% open rate – and grew to 25000 subscribers

Curtiss-Wright EST Group, a product brand specializing in heat exchanger maintenance tools, faced challenges with manual email processes and a lack of segmentation for its global, multi-lingual customer base. To streamline lead acquisition and optimize its campaigns, the company turned to the GetResponse marketing platform.

Using GetResponse, Curtiss-Wright implemented marketing automation for lead qualification and tagging, ran targeted reactivation campaigns, and utilized the Time Travel feature for global sends. This solution helped the company achieve a 58.36% open rate, a 45% click-to-open rate, and grow its subscriber database to over 25,000 contacts.

Curtiss-Wright

Patricia Fonseca Moyer

Marketing Specialist