Case Study: C4CM achieves 117% list growth and up to 56% open rate with GetResponse

How C4CM Achieved 117% List Growth and up to 56% Open Rate with GetResponse

C4CM is a provider of online training for HR, corporate finance, law practice management, corporate legal counsel and general business skills, serving over 25,000 professionals from 12,000+ organizations. With a broad target audience and many product types, the company needed to increase leads, introduce lead-nurturing, adopt enterprise-grade solutions, and reduce bounce rates.

By adopting GetResponse’s forms, marketing automation and enterprise services—using customized web forms, tagging, advanced segmentation, 60+ automation workflows, and a dedicated IP with onboarding and deliverability support—C4CM achieved rapid improvements: list growth of 117%, open rates rising from 17% to 56%, CTR increasing from 0.5% to 3.5%, and an average bounce rate around 0.5%, while benefiting from a smooth, cost-effective migration.

C4CM

Tara Cosca

Director of Marketing