Case Study: Rebel.com achieves record engagement and up to 41.65% open rates with GetResponse

How a domain leader revolutionized its email marketing

Rebel.com, a domain registrar and web hosting company, was struggling with a rapidly growing contact list that showed low engagement and poor conversion rates, plus missed cross‑sell opportunities across B2B and B2C customers. The root cause: they were sending the same generic email to every contact and needed a scalable, automated solution to improve list hygiene and relevance.

By adopting GetResponse marketing automation—using tagging, dynamic segments and 13 automated workflows—Rebel built targeted programs like abandoned‑cart recovery and a .com→.ca upsell campaign that send personalized offers to the right audiences. The results: up to 41.65% open rates, the company’s highest‑ever engagement and improved CTRs, with personalized messages delivering roughly a 7% lift over generic emails.

Rebel.com

Jasmin Bollman

Marketing Manager for Social Media & Content